Strategic clarity. Human connection. Intelligent transformation.
About Emerald Tide
The Team Behind The Tide
James Tristan
Strategic Infrastructure & Energy Consultant
Chartered Civil Engineer | Former Major, British Army
James brings over 15 years of leadership experience across defence infrastructure, clean energy feasibility, and complex public-private programmes. With a background spanning NATO, DIO, Dstl and Harwell, he’s known for his ability to bring order to complexity, clarity to high-risk projects, and calm to stakeholder environments.
He specialises in:
- Site strategy & SMR feasibility.
- Defence infrastructure & procurement.
- Clean energy integration & smart grid thinking.
- Strategic leadership and systems planning
Sophie Anne
Brand & Marketing Strategy Consultant
Expert in Messaging, Storytelling & People-Centered Growth
Sophie helps mission-driven founders and businesses reconnect with their essence, articulate their value, and grow with clarity and confidence. With a background in brand psychology, AI-powered marketing, events, and storytelling, she specialises in emotionally intelligent strategy that turns complexity into connection.
She specialises in:
- Brand positioning & messaging clarity.
- Thought leadership & founder visibility.
- Emotional resilience in business.
- Strategy intensives for purpose-led brands.
Strategic clarity. Human connection. Intelligent transformation.
We founded Emerald Tide to help leaders, founders, and organisations move through complexity with clarity, conviction, and calm.
In a world defined by transition -whether it’s energy systems, infrastructure, or identity - people don’t just need strategy. They need honest thinking, trusted support, and a human approach to high-stakes decision-making.
We bring together two distinct practices - infrastructure and energy consulting, and brand and marketing strategy—united by a shared belief:
That true leadership begins with clarity, and great work is built on trust.
Our Commitment
At Emerald Tide, we believe in a collaborative approach, working closely with our clients to develop tailored solutions that align with their specific goals and values. Our dedication to innovation, sustainability, and excellence ensures that we not only meet but exceed expectations, fostering long-term partnerships built on trust and mutual success.
Join us on a journey towards a sustainable and prosperous future.
What Makes Us Different
We blend technical leadership and brand psychology into one forward-facing consultancy.
We work with high-stakes clients and soulful founders alike - each with respect and precision.
We’ve lived what we lead and believe business can be both strategic and human, both grounded and visionary.
What We Stand For
Clarity
We believe strategy should simplify, not overwhelm. Whether it’s an energy roadmap or a founder’s message, we help you see the path forward - clearly.
Trust
We don’t chase scale. We build deep, lasting relationships based on integrity, discretion, and quiet confidence.
Sustainability
From long-term infrastructure to brand legacy, we care about what lasts - and design with systems and seasons in mind.
Intelligence
We combine technical rigour with psychological insight to deliver smart, nuanced strategy - where logic and emotion align.
Flow
We meet you where you are and guide you forward - bringing rhythm, reflection, and momentum to everything we do.
Let’s explore what clarity could look like for you.
Whether you're leading a national programme or reshaping your brand story, we're here to offer grounded strategy, fresh perspective, and trusted support.