Strategic Clarity for Complex Growth.
Emerald Tide Ltd is a boutique consultancy delivering intelligent, human-first strategy across infrastructure, energy, and brand transformation.
Two practices. One philosophy: clarity that creates momentum.
We help organisations lead through complexity with systems thinking, calm authority, and emotionally intelligent communication. Whether guiding national infrastructure projects or shaping a founder’s brand voice, we bring clarity, depth, and direction to every decision.
Emerald Tide Consulting
Led by James Eadie,
Chartered Civil Engineer & Former British Army Major
Strategic infrastructure advisory for defence, clean energy, and public-private transformation.We help organisations navigate complex, high-stakes infrastructure programmes with confidence.
From SMR feasibility to defence site development and public-private innovation zones, we provide senior-level clarity, leadership, and systems thinking where it matters most.
Clients include: Defence contractors, energy developers, local authorities, innovation campuses, central government programmes.
Emerald Tide Marketing
Led by Sophie Eadie,
Strategic Brand & Messaging Consultant
Brand and marketing strategy for founders, creatives, and human-first organisations in growth or transition. We help leaders articulate their value with clarity, connection, and emotional resonance.
Through brand positioning, messaging strategy, and AI-assisted storytelling, we bridge deep thinking with practical execution, so your audience truly feels what you stand for.
Clients include: Tech-for-good startups, wellness brands, consultants, coaches, and mission-led founders.
Our Mission
Helping organisations lead with purpose through complexity, change, and growth.
At Emerald Tide, we believe the most powerful strategy is rooted in clarity, integrity, and emotional intelligence. Whether advising on national infrastructure or guiding a founder’s brand journey, our mission is the same: To bring calm to complexity, alignment to ambition, and meaning to momentum. We serve leaders navigating transformation - those building resilient infrastructure, shaping energy futures, or redefining how business connects to people. By uniting systems thinking with human insight, we help our clients move forward with confidence, connection, and long-term impact.
